Tuesday, February 28, 2012

Speaking in headlines gets attention!

Lately my boyfriend Rob and I have been prompting each other: "what's your headline?" Meaning: say the MOST interesting thing first, then say your sub-headline, and then go into details. It grabs attention and gives the listener an idea of the direction you'll be heading.

This idea is from the book "Nice Girls Just Don't Get It", and it's good advice. Me? I tend to speak backwards - I start with little details (like I'm telling a story) that build up to a big climax. But by the time I get there, I realize it's a lame climax, I've included WAY too many details, and I've bored my listener.

Hi everybody, headline goes here please
Speaking in headlines starts off a conversation with a bang!


Examples
Starting off slow to lead to a "big" climax:
So today, I was working on this email graphic (we were trying to get a big sale email out today that I was supposed to do yesterday, but then got busy with my long to-do list) and then my boss called me after lunch to talk about just everyday stuff and to catch-up on the design that I had emailed her yesterday. But then we got on the topic of me taking this drawing class for work (that's the portrait drawing class I was telling you about that starts in April)... anyway she said that I could take it and the company would pay for it! Yay!

Starting with a headline:
My boss agreed to pay for that sweet drawing class I wanted to take! Remember I told you I really wanted to take it? Well, it came up in conversation today and it turns out she thinks it's an awesome idea.

See? Even if your whole story is pretty lame (like mine), speaking in headlines is way more fun!

4 comments:

  1. One of the first rules we learned in Journalism class! :D They think of it as a pyramid--the brief headline containing only the most crucial information, followed by a sub-heading and then concise paragraphs that filter the most significant and newsworthy facts towards the top, and provide more supporting details as the story goes on--'til everything needed has been mentioned.

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  2. Good, I'm on the right track then! :)

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